Working in Architecture, there will always be a need to model custom furniture. Modeling such furniture can be one of the biggest challenges for visualization artists. For the longest time I struggled with it, but now I feel quite competent. One of the last steps in perfecting my furniture workflow was learning to properly use the 3dsMax UVW unwrap modifier. Learning this really took my furniture to the next level. Don't ruin your awesome models with a bad UVW map. Learn to unwrap, watch the video. *It is pretty simple by the way.