I have written a couple different tutorials about this image which can be found around the web.  First, I made one that explains the modeling process in 3dsMax.  It is basic Architectural Visualization stuff that all good 3d artists should know.  For the more advanced users, it also dives deep into the compositing of this image using Photoshop and Vray render elements.  

The second tutorial explains how I took this image, animated the snow and fire, and then brought it to life using camera moves, all using Adobe AfterEffects.  You can see that tutorial write up HERE , and you will also find a link to the first 3dsMax and Vray tutorial.